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The dangers of 'brain rot' in today's America

The phrase of 2024 was coined in 1854 by Thoreau, who wondered why people accept "our dullest perception."

Oxford University Press picked “brain rot” as the phrase of the year, defining it as the perceived result of consuming the internet's endless waves of memes and video clips. Today in “On-Target,” Steven Beschloss and I praise an NPR report about how the phrase was coined in 1854 by Henry David Thoreau, who wrote, “Why level downward to our dullest perception always, and praise that as common sense?” The enemy, for both Thoreau and modern people, is oversimplification, like (we dare say) the “reporting” on propaganda outlets like Fox News.

Beschloss is the author of the outstanding “America, America” newsletter. Consider subscribing. Also, subscribe to my free “Stop the Presses” newsletter if you haven’t already.

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Stop the Presses
On-Target
A short video series shedding light on news reports and public statements that are brave and true despite our current atmosphere of disinformation and normalization. Produced in collaboration with Steven Beschloss.